About the Role
As a Mid-Level PPC Specialist, you’ll own and optimize paid advertising campaigns, helping drive leads and revenue. You’ll have the autonomy to innovate and the support to excel, making a tangible impact on the company’s digital presence.
Key Attributes for Success:
- Analytical thinker with a passion for leveraging data to drive decisions.
- Proficient in managing campaigns across multiple PPC platforms.
- Creative problem solver with strong attention to detail.
- Collaborative team player with excellent communication skills.
Key Responsibilities
- Campaign Management: Develop, execute, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and Facebook Ads.
- Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable recommendations to improve ROI.
- Keyword Strategy: Conduct detailed keyword research to target the right audience effectively.
- Ad Copy and Creative: Create compelling ad copy and collaborate with the creative team on impactful visuals.
- Budget Optimization: Manage campaign budgets effectively to maximize results while controlling costs.
- A/B Testing: Design and analyze A/B tests to refine targeting, messaging, and landing page performance.
Requirements
Essential Qualifications:
- 2–4 years of hands-on experience in PPC campaign management.
- Proficiency in Google Ads, Bing Ads, and Facebook Ads Manager.
- Strong understanding of analytics tools such as Google Analytics.
- Experience with A/B testing and landing page optimization.
- Advanced Excel skills for data manipulation and reporting.
- Excellent written and verbal communication skills.
Desirable Qualifications:
- Google Ads certification or other PPC-related certifications.
- Knowledge of additional platforms like LinkedIn Ads or TikTok Ads.
- Experience with tools like SEMrush, Ahrefs, or similar.
- Familiarity with eCommerce and conversion rate optimization (CRO).
- Background in collaborating with cross-functional teams.
Why Join?
- Career Growth: Advance your skills and take ownership of impactful projects.
- Innovative Work Environment: Be part of a team that values creativity and results-driven strategies.
- Meaningful Impact: Drive measurable success in a thriving organization.
Apply Now
Ready to make your mark in digital marketing? Apply today and join our Client and elevate your PPC expertise to the next level!
